Mong Kok Langham Place | July 5th 《 KYUBI X SQUID GAME》Popup Store Once Again Collaborates and Returns with an Upgrade, Occupying Mong Kok Langham Place to Create a Dark 'Squid' Playground

Description

This summer, local original fashion brand KYUBI once again collaborates with the globally popular NETFLIX drama 'Squid Game' Season 3, and with a brand new upgraded image, ushers in a grand finale! The limited-time 《KYUBI X SQUID GAME》Popup Store returns with a bang and will occupy Mong Kok Langham Place on July 5th, 2025! This collaboration is on a larger scale than the previous season, with KYUBI's main personality, Ah KYU, once again taking on the role of the Front Man, leading the popular characters Young-Hee and Cheol-Su in a dark 'squid' playground. The event will also feature the sale of a limited-edition series of products with the Front Man as the protagonist, exclusive to Hong Kong, which is sure to become a focal point of discussion and reignite the trend of collecting!

First exposure of the new look! 4-meter-tall Young-Hee and Cheol-Su create the ultimate photo spot

The 4th floor of Langham Place will transform into the ultimate battlefield of the squid game. Young-Hee and Cheol-Su join forces for the first time, along with Ah KYU as the Front Man, to create a giant photo opportunity and bring a surprise to fans! This Popup Store combines multiple new plot concepts from 'Squid Game' Season 3, creating visual highlights such as: the 4-meter-tall Young-Hee and Cheol-Su, the Front Man X Ah KYU giant photo spot that triggers the climax of the season's plot, and the 'coffin gift box' scene that strikes fear into the hearts of the characters, allowing fans to immerse themselves in the tense and exciting game atmosphere.

Hong Kong exclusive! Collaborative merchandise fully unveiled, and the collection craze is unstoppable

Continuing KYUBI's 'Have A Young Heart' concept, the main personality, Ah KYU, takes on the role of the Front Man in a giant figure, engaging in a photo battle with the players, showcasing the brand's unique rebellious playful aesthetic. This time, multiple Hong Kong exclusive collaborative products have been launched, including the ultra-limited Front Man-styled Ah KYU rubber doll, dark-themed clothing, character dolls, and more. The entire series is limited in quantity and is sure to ignite a collecting frenzy!